Oh Red Sox management you think you are so fucking clever, but I am onto your bull shit shenanigans. Since you folks first arrived on Yawkey Way in the early oughts, it has all been about victories. To get to those victories you have need to increase revenues. As many of those revenue streams can be seen on field and in game presentation that has been a necessary evil to cope with the deluge of marketing. And to be honest why wouldn’t you flood us with marketing propaganda, its effective. Here and now1 as we all prepare for spring training 2012 , in our various ways, you may have the pink hats fooled, but the evidence suggests that you don’t care about winning in 2012, at least not as much as you did in 2004, 2007 or 2009. You will never admit it, but you are rebuilding.
The evidence is clear that the 2012 season will be one big cash grab and that the team on the field is far less important than the opportunity to make money off the 100th year of Fenway Park. A party that has been being planned since before the monster seats were installed or before the end of a certain 86 year old championship drought. The lyric little band box will be the star this year and all personnel moves can be taken with an eye toward increasing this years profits or the future.
On this day December 13, 2011 the biggest Red Sox off season player acquisition has been David Ortiz accepting arbitration. Oh happy day.2 A 1 year deal, a stop gap. If he is great, you win a couple more games. If he sucks you lose a couple more games, but you don’t care because the name Big Papi sells tickets.
The manager hire has been a source of much more scrutiny. Bobby Valentine was the biggest name available other than Joe Torre. This has created a level of buzz in this town that an incoming coach or manager hasn’t generated since BB resigned as the HC of the NYJ to become the HC of the NEP. Was he the right man for the job of leading the local nine to victories? No, but does he fit the 2012 criteria of putting butts in the seats and eyes on NESN? Hells yes.
What was that? This team is plenty good as is? Terry Francona lost control and that’s why they lost? Really? You believe that? If you were bringing back the exact same roster, maybe that’s a valid argument, but there are changes. Especially in the bullpen. Who is going to close? Who is going to set up the closer? Who is going to the bridge the gap from the starter to the set up guy? Right now I think Bobby Jenks could be slotted in as the closer.3 I guess that means Matt Albers and Hideki Okajima are the right and left handed set up men respectively.4 Leaving me to be the bridge guy.5
It is wholly depressing to think that the Red Sox just don’t care about trying to improve the team and win. I wrote before that the way the season ended made it hard to have pride in the Red Sox and nothing has been done to alter my opinion. Too many potentially helpful pieces have been let go to other teams without even hearing the Red Sox rumored to have been involved.6 All the while during the free agency period the marketing has been non stop. Everyday I get at least 1 email about a Red Sox Store promotion and 1 about ticket sales. What is sad is that most people haven’t seen through the marketing forest to see the player trees just aren’t good enough to go where we all want to, the World Series. You thought I was going to say we all want to go to Fenway for the 100th birthday? Then you need to take off the pink hat.
- December 2011 [↩]
- saaaaarrrccaaaaassssm [↩]
- Just had back surgery and who enjoyed his performance last year enough to trust him as the closer? [↩]
- It might be a better idea to have them switch throwing hands, couldn’t hurt. [↩]
- Don’t worry my 12 to 6 wiffle curve is legendary on the South Shore of Massachusetts. [↩]
- No I’m not talking about Albert Pujos or CJ Wilson, but why not at least flirt with a guy like Joe Nathan? [↩]